Portfolio · Case study

Overview
The brief
El Rayo is a modern, 100% agave tequila made in Mexico and designed to pair with tonic, sold direct to consumers in the UK.
El Rayo is a modern, 100% agave tequila made in Mexico and designed to pair with tonic, sold direct to consumers in the UK.
What we delivered
- A vibrant brand storefront in jade, peach and gold that matches the bottle design
- An age gate and compliant shopping flow for alcohol sales
- Story sections: 100% agave, tequila meets tonic, and testimonials
- Free delivery messaging and a fast Shopify checkout
Technology
Shopify.
Why it matters
A shopify spirits brand store has to explain the offer quickly, build trust and make the next step obvious. Webtricker focuses on exactly that: clear structure, fast pages, search-friendly content and a design that fits the brand.
